Advanced Performance Color Cream, a modern, permanent cream color that delivers healthy-looking, multidimensional haircolor. With over 100 shades in 6 categories, it can be used to lighten, darken, match natural hair color, cover gray or to create high fashion techniques. Recharged with an advanced formula that will enhance your color service in every way. Colorbond Technology heightens its signature multidimensional color with optimum durability, condition, shine and more. High Tenacity Dyes locks in color. Ceramide repairs the surface. Cationic Conditioners boosts shine. Coconut Oil protects vibrancy.