After being available for 2 years in Europe, we are thrilled to announce the color XG has finally arrived in North America. If you have been waiting to get your hands on this buzzed-about hair color, the wait is over. Developed in Italy by top European color experts, the color XG offers the perfect fusion of performance and reliability. This easy-to-use permanent hair color provides brilliant results with unsurpassed performance. Whether you desire for vibrant reds, exceptional highlights or natural tones, the color XG can help you create the right shade of gorgeous for your guests.